Vindaloo Softtech Pvt. Ltd.

  Ever since the mass adoption of the internet, the way a brand markets its products and services has radically changed. With multiple communication channels, brands are able to harvest high ROIs from their marketing efforts. However, digital marketing isn’t everyone’s cup of tea. It involves dividing your attention equally between multiple user-enabled events and keeping track of the ongoing and past interactions a prospect or a lead has had with the business. This is why most brands invest in capable digital marketers in their workforce or outsource the pain to specialized   digital marketing experts . Whether you are considering implementing digital marketing to your marketing plan or someone doubting the benefits of digital marketing, here are the key benefits digital marketing brings to your business. Benefits of digital marketing 1. Budget Friendly Marketing isn’t cheap. To draw in leads that will bring revenue to your business when they turn customers, you need to spend your mar

Shopping is a highly personal activity for most. Some require the touch and feel of the products they are buying while others are on a hunt for saving a few bucks on discount. Some may have questions about the product. What are the color options available? Are there any discounts on selected products? Any other product recommendations? In case of brick and mortar stores, a sales rep can quickly respond and provide satisfactory responses. In case of online shopping, chatbots fill in the gap. In fact, 52% of consumers are more likely to make repeat purchases if the company offers support via live chat ( Kayako ).   Chatbots are no longer automated responses to most common questions asked by a visitor on your website. They have evolved to become a full-fledged conversational marketing tool that can help a visitor achieve their goals purely through intelligent responses. Let us understand chatbots better and learn how it can become every shopper’s handy assistant. Concept of Chatbots In si

  What do you presume is common between Microsoft Silverlight, Adobe Flash, and Java Applets? They were the hottest technology in 2010’s that can be considered as the foundation of web application development. In the initial days, Netflix was using Silverlight to stream movies and tv series on devices and Windows Phone apps were also developed using Silverlight. In fact, a Chinese railroad company, operating in Liaoning Province, was running its entire operations on Adobe Flash-based software till January 12,2020. This move brought everything to complete standstill, when Adobe deactivated Flash and the railroad officials had to revert to a temporary workaround to resume operations. Rise of Software Stacks Due to security concerns and them struggling to keep up as internet technology evolved, they were succeeded by newer technologies such as JavaScript as well as existing technologies such as Python and PHP. Modern web applications are developed using a combination of technology stack c

  In the preliminary stages of the internet, the goal was to have a functional website that serves its purpose. As long as you remember the website or domain name, you are welcomed by a giant wall in white with blue hyperlinks peppered across the webpage. The webpage seen below is what Disney’s website looked like in the 90s: Earlier websites were built using HTML and were lightweight enough to work on a 56kbps dial-up network connection. However, as time and age progressed, technological advancements allowed internet speeds to spike, and websites could also be accessed from handheld devices. This led the website owners to create visually attractive websites that managed to attract visitors’ attention. When you only focus on improving the visual appeal of your website, you are focusing on the user interface (UI). You may end up sidelining a visitor’s experience when visiting your website, potentially affecting your app or website performance by up to 200%. ( Source :  Forrester ) What

Communication methods and the technology behind them have constantly been evolving. The latest iteration of VoIP softphone allows users to leverage the faster speeds for carrying voice signals. In addition, it will enable people to make or receive calls without being bound by the geographical location. Under a softphone system, you get a familiar-looking interface to a regular phone and is bundled with VoIP phone service.  This article shall look into the basics of a softphone and why it is vital for every business. What is a SoftPhone? Functionality-wise, the softphone can be considered the traditional phone’s digital counterpart, enhanced with VoIP features. It is a software-based phone that allows you to make phone calls over an internet connection without needing designated physical hardware such as a dialer phone or dedicated telephone line. You can install it on desktops and mobile handheld devices. The software also displays additional information about the caller’s identity, co