Vindaloo Softtech Pvt. Ltd.

Shopping is a highly personal activity for most. Some require the touch and feel of the products they are buying while others are on a hunt for saving a few bucks on discount. Some may have questions about the product. What are the color options available? Are there any discounts on selected products? Any other product recommendations? In case of brick and mortar stores, a sales rep can quickly respond and provide satisfactory responses. In case of online shopping, chatbots fill in the gap. In fact, 52% of consumers are more likely to make repeat purchases if the company offers support via live chat ( Kayako ).   Chatbots are no longer automated responses to most common questions asked by a visitor on your website. They have evolved to become a full-fledged conversational marketing tool that can help a visitor achieve their goals purely through intelligent responses. Let us understand chatbots better and learn how it can become every shopper’s handy assistant. Concept of Chatbots In si

  Retail is one of the industries that has been flourishing for decades. With the technological advancements and easier access to the internet, the digital variant of retail, i.e, eCommerce became a popular way of shopping. In 2020, retail e-commerce sales worldwide amounted to $4.28 trillion and are projected to reach $5.4 trillion by 2022 (Source:  Statista ). However, dabbling in eCommerce is not as simple as setting up a website and listing your products on it. You need to consider the marketing strategy, scalability, transaction security, running costs, and other factors beforehand for a smooth operation. Earlier, businesses had to build their own in-house platform which was laborious and costly along with having severe restrictions. Thankfully, now exist multiple eCommerce platforms that offer a high level of customizations, flexibility, scalability, and dedicated developer community that allows businesses to outsource the headache of setting up their online store. Choosing the r