Vindaloo Softtech Pvt. Ltd.

  Retail is one of the industries that has been flourishing for decades. With the technological advancements and easier access to the internet, the digital variant of retail, i.e, eCommerce became a popular way of shopping. In 2020, retail e-commerce sales worldwide amounted to $4.28 trillion and are projected to reach $5.4 trillion by 2022 (Source:  Statista ). However, dabbling in eCommerce is not as simple as setting up a website and listing your products on it. You need to consider the marketing strategy, scalability, transaction security, running costs, and other factors beforehand for a smooth operation. Earlier, businesses had to build their own in-house platform which was laborious and costly along with having severe restrictions. Thankfully, now exist multiple eCommerce platforms that offer a high level of customizations, flexibility, scalability, and dedicated developer community that allows businesses to outsource the headache of setting up their online store. Choos...

  Language is rudimentary for transferring thoughts and logic when it comes to people-people or people-computer interfaces. Every spoken or visual language has their vocabulary and grammar, while computer languages have syntax and libraries. Just like the grammar in the spoken language is used to define sentence formation, the syntax defines the logic of the running program. Also, frameworks in web app development are like grammar check tools, as they handle low-level functionalities, leaving you free to focus on the high-level functionality.  There are multiple frameworks available in the market, with each performing best under individual use cases, i.e., there is no one-size-fits-all framework. For example, React and Angular are frontend frameworks built using JavaScript language, while Laravel & Node.JS are backend frameworks built using PHP and Javascript respectively. Depending on the backend language you choose for your  web application development , you’ll be f...

  Data is everything. Right from identifying patterns to categorizing/ grouping certain entities, data, or, more specifically, relevant data, is pivotal for the success of any business. For example, a customer’s demographic data allows you to fine-tune your marketing strategy, while page analytics grants insight into a website page visitor’s online behavior. However, unless the data is collected, stored, and managed in the correct way, you run into the risk of having data duplication, incomplete or partial data being presented, or data corruption from overwriting.  Hence it is crucial to have the correct  database management service  (DBMS) in place when building an application. Understanding what a DBMS is, exploring the different DBMS variants available, and the different use cases of each DBMS will help you choose the right one for your project.  What is a Database Management System? Database Management System can be considered an interface between a user and...

  A business thrives on loyal customers and their loyalty depends on how you make them feel. Customer experience is a huge factor in customer retention and plays an important role at every user-facing point of interaction, especially digital interactions. In the digital realm, customer experience translates to how easily they can access certain information on your website/ app or how delighted they were with the interaction. However, most people tend to assume that a good user interface (UI) will ensure the user experience (UX) would be good. This is incorrect and this article will educate what is UI/UX design, the difference between UI Design & UX Design, and how to use them together to engage your customers. What is User Interface Design User interface is all about what your users see on their screen such as the colors, fonts, layouts, visuals, icons, backgrounds, etc. The look, feel, and interactivity of a website or app is considered as the user interface design. It is the ...

  In addition to catering to the demands of custom VoIP and telephony solutions, VSPL has announced its UI/UX design services. In the current market, customer experience and brand identity plays an important role in drawing in new prospects while retaining existing customers. Hence, visuals have become an integral part of every client-facing point of contact such as websites, social media posts, application interface, promotional flyers, logo design, etc. UI/UX designs is all about creating user-friendly layouts and designs that are aesthetically pleasing yet functional. Observing the current gap in customer’s demands and existing solutions available in the market, VSPL’s  UI/UX design services  can be availed by the end-users for their own usage. The UI/UX design service has applications in multiple industries and can be leveraged by individuals or brands looking for improving customer experience on the digital front. Under the umbrella of UI/UX design services, business...

  Customer communications are crucial for any business to thrive and grow. It enables brands to  connect with the leads and customers to talk with a representative of the brand for any query or  grievance. By providing timely prompts and immediate issue resolution, your customers feel  valued and this positively affects the customer experience and their outlook towards the brand. Customers expect a great customer experience at every stage of their journey and 84% of  customers feel that experiences are as important as the actual products and services.  ( Salesforce ) With the advancements ie technologies, different tools are available for effective customer communications such as messenger apps, chatbots, emails, and social media platforms. However, each has its benefits and shortcomings that render it unworthy to be termed as the complete solution of business client communication. For a business to remain engaging, and efficient  c...